Universal Feedback Loop from Return Path

Feedback Loops (FBLs) are an important part of being a good sender. Knowing when your message has been marked as spam is crucial to managing your email list and getting ahead of deliverability issues. Return Path has hosted feedback loops on behalf of its mailbox provider partners for more than a decade to help streamline ... Читать далее »

29 Июн 2018
New Gmail Features Still Favor Recipients…How Do Marketers Play Along?

We all know Gmail is building great things all the time and continually improving their products. It’s also nice when we hear what these updates are and how they may affect email deliverability. Earlier this week, Google announced some great new features that, in their words, help inbox users “Do more without ... Читать далее »

29 Июн 2018
GDPR: 'Don't panic!' data watchdog tells firms

Tough new data protection laws come into effect on Friday that promise to bolster consumer rights. But there are concerns that many firms have not done enough to prepare for the new rules, known as GDPR. Big fines could be imposed on companies that "persistently, deliberately or negligently flout the regulations", the ... Читать далее »

27 Май 2018
Email Marketing Chart: Why consumers unsubscribe from brands’ email

It’s hard to get permission from customers. To get them to actually raise their hand and say, “Yes, please contact me about your company.” The last thing you want to do once you get that permission is lose it. After all, building an email list is a net number. Beyond gross ads coming in, you don’t want to ... Читать далее »

22 Май 2018
Updates to StreamContact’s Privacy Policy

At StreamContact, we value your privacy. So we’re letting you know about some changes we’re making to our Privacy Policy. We’re making these updates in response to new a data protection regulation that will come into effect in the European Union on May 25th.  Here’s a quick summary of these important ... Читать далее »

17 Май 2018
10 Tips for Better Marketing Emails

Of all the components of the marketing mix, email marketing is perhaps the one that’s come along furthest. It has evolved into a fast, cost-effective and highly responsive tool for marketing, sales, and customer relationship teams. For most industries, email marketing is key to business success. Doing it effectively can have a ... Читать далее »

11 Май 2018
GDPR: 15 (good & bad) examples of repermissioning emails & campaigns

By now, you've probably received at least one email from a company asking you to confirm that you really do want to receive marketing emails. These repermissioning campaigns are an attempt to bring consent up to the standard set by the GDPR, ahead of the regulation's enforcement on 25th May 2018. In this article, ... Читать далее »

8 Май 2018
Email Development Best Practices

Email development can be a daunting task. Many new email developers, or web developers who are new to email, find that the complex and multi-layered email client ecosystem causes endless headaches; a fix for one client breaks their email in three others, or a simple float functions in only half of the email clients available. continue ... Читать далее »

3 Май 2018
GDPR: What you need to know about data protection

A new data protection law (GDPR) comes into force in the UK in May. It will change how companies and individuals collect, store and share data. It's to give people more control over how organisations use personal data. BBC Radio 5 live presenters Sean Farrington and Rachel Burden put listener's questions to Deputy Information ... Читать далее »

27 Апр 2018
Google to launch new Gmail design in the coming weeks

Google is planning to launch a new design for its Gmail web interface soon. In an email to G Suite administrators, obtained by The Verge, the company says the new design will include “several new features” that will also be made available to regular Gmail accounts. Google promises a “fresh, clean look for Gmail on the ... Читать далее »

24 Апр 2018