Of all the components of the marketing mix, email marketing is perhaps the one that’s come along furthest. It has evolved into a fast, cost-effective and highly responsive tool for marketing, sales, and customer relationship teams.

For most industries, email marketing is key to business success. Doing it effectively can have a direct, positive impact not only on sales, but also on customer engagement and loyalty. So, how can an organization improve its emailing practice? Here’s a list of do’s and don’ts:

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Friday, May 11, 2018

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