By now, you've probably received at least one email from a company asking you to confirm that you really do want to receive marketing emails.

These repermissioning campaigns are an attempt to bring consent up to the standard set by the GDPR, ahead of the regulation's enforcement on 25th May 2018.

In this article, I'm going to look at 15 examples of repermissioning campaigns from brands both big and small. But first, let's have a bit of background...

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Tuesday, May 8, 2018

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