Feedback Loops (FBLs) are an important part of being a good sender. Knowing when your message has been marked as spam is crucial to managing your email list and getting ahead of deliverability issues.
Return Path has hosted feedback loops on behalf of its mailbox provider partners for more than a decade to help streamline the operations of providing feedback loops. In recent years, as Return Path has hosted more FBLs, it became clear that we were uniquely positioned to make this process easier for senders as well.
continue reading →
Friday, June 29, 2018