2017 Deliverability Benchmark Report [pdf]

Reaching the inbox has always been a challenge. Mailbox providers seek to protect their mailbox users and provide the best possible inbox experience, so they have strong restrictions in place on both what is accepted and whether it is placed in the inbox or in the spam folder. Due to these restrictions, globally, one in five messages does ... Read More »

6th Mar 2018
Email Marketing Priorities and Budget Changes for 2018

Personalization, automation, and A/B testing top the list of 2018 email marketing priorities for brands, according to Litmus’ 2018 State of Email Survey of nearly 3,000 marketers. Other major email marketing priorities include optimizing the email creation workflow, exploring interactive email functionality, and ... Read More »

5th Mar 2018
AOL and Yahoo merge could impact your email delivery and MTA

A few weeks ago, AOL reported that AOL and Yahoo will come together under the OATH umbrella and merge with the Yahoo email infrastructure to serve both brands. This happened on 20 February 2018, and now all the AOL recipient domains’ MX, including the following, will point to ... Read More »

5th Mar 2018
9 Experts Weigh in on Email Metrics that Matter

The killer feature of email marketing is the metrics. However, just looking at open rates and click rates each month, noting they’ve gone up or down but not using the data to learn and change means you’re missing out. So what should you do instead? I’ve asked 9 email marketing experts to share how you can get more ... Read More »

5th Mar 2018